We build the measurement first.

Media optimized against bad data gets worse faster, not better. Every Chazif engagement starts with an accurate picture of what drives revenue.

EVERY TOUCHPOINT Ad click Phone call Form fill Offline sale WE BUILD Tracking layer + CRM join WHAT YOU SEE CRM REVENUE Paid search Organic search Paid social Closed-won by channel

What we build.

We build the tracking infrastructure required to run high-performance media. The scope is specific:

  • Conversion tracking
  • Tag management
  • Server-side tracking
  • CRM and offline conversion integration
  • Call tracking
  • Attribution
  • Reporting

Four levels of measurement.

The audit places you on a simple scale, and the scale decides the work.

  1. Level 0

    No reliable tracking. Conversions are missing, duplicated, or unverified.

  2. Level 1

    Platform conversions only, such as form fills and clicks to call.

  3. Level 2

    Calls and offline outcomes flowing back into bidding.

  4. Level 3

    Revenue or margin from the CRM. Closed loop.

The goal for every client is to keep moving up a level. The deeper the measurement, the better every spend decision gets.

Fix your measurement, with or without our media.

You can hire us for measurement on its own: a fixed-fee audit and build, whoever runs your media today. If we also run your media, it becomes phase one of your retainer.

Standalone project

The fixed-fee audit and build.

When your measurement needs substantial work, we run a fixed-fee project. We fix how you measure before we spend a dollar of your media. This is also our lead offer for brands that already have an agency but don't trust the numbers they're getting.

Request a measurement audit
With a retainer

Phase one of the retainer.

If your data is partway there, we complete the setup and refine your CRM joins as phase one of your ongoing performance marketing retainer.

Reporting in the MarketingNex platform.

Once your tracking is accurate, your ongoing reporting lives in the MarketingNex platform, included in every retainer. It gives you constant visibility into cost per acquisition, closed-won revenue, and channel performance, and it flags what changed between our check-ins.

Explore the MarketingNex platform

Ready to spend less and get more?

Let's look at your current setup and map the opportunities. If your data is broken, we fix how you measure before we spend a dollar of your media.