CHAZIFConnect the revenue signal
We send CRM and offline conversions back to the ad platforms, so their algorithms optimize toward buyers, not clicks.
Paid social, measured to revenue.
We run your paid social against the revenue in your CRM, not reach and engagement, to cut your cost per acquisition and scale what sells.
Measure to revenue, not engagement.
We partner with multi-location, retail, and SaaS brands spending $50k+/month across search and social. We don't optimize social spend for vanity metrics or cheap clicks.
We tie your paid social campaigns directly to your CRM and offline conversions, so we know which audiences and creatives drive closed-won revenue. We bid to revenue and margin, cut the campaigns that don't pay, and scale the ones that do.
What we optimize to
- Closed-won revenue
- Cost per acquisition
- Qualified leads
What we don't
ReachEngagementCheap clicks
How we run paid social.
The same method on every account, built on the revenue in your CRM.
Structure for learning
Campaigns are built to answer the questions that decide spend: which audience, which offer, which creative, and at what cost per acquisition. Each test answers one of them.
Bid to value
We set targets from revenue and margin, not platform ROAS, then cut what doesn't pay and scale what does.
Creative built on proof, not guesswork.
The audiences and messages that prove profitable in search inform what we test in social, and the reverse. When it's time to refresh messaging, ContentNex drafts the ad copy from what the data proved, and our team reviews and ships it.
Every audience and creative, scored on revenue.
SocialNex is the MarketingNex module for paid social. It brings Meta and LinkedIn together with the revenue in your CRM, so every audience and every creative is judged on what it closed, not what it reached.
Revenue by audience and creative
Closed-won revenue and cost per acquisition for every ad set and every ad, straight from your CRM.
Waste detection
Finds the audiences that bring cheap leads that never close, so budget stops following cost per lead.
Creative fatigue alerts
Flags rising frequency and falling response before results drop, so creative is refreshed on time.
Search and social, side by side
Shows paid social next to your search data, so you see which channel closed the sale.
The next test, recommended
Recommends the next audience, offer, or creative to test, ranked by the revenue at stake.
Every decision logged
Each scale, hold, test, or cut is logged with what it earned. Our team makes every call.
spend
lead
(closed-won)
SocialNex is in development. Until it launches, our team runs the same method directly.